Digital Marketing Jobs

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DIGITAL MARKETING JOBS

hello dear professionals welcome
so today's session is about digital marketing job profile I know it is such a hyped topic that if I have to categorise today's generation of students I can easily categorise them into two one is that data science data analyst and business analyst kind of students and then some students want to pursue this digital marketing field I'll tell you the reason also in this session that why it is so hyped it will help you
to very carefully pick this field if it is your interest area or you're
just picking it because of the hype so you have to be careful about that i'll very quickly talk about the salary part as well and whether it requires high level of coding or not the English language if the communication skill is required or not so if that is something that interests you and you have questions related to this subject then keep on watching while i was working on this video and almost finished it there was this question in particular which cashed my attention it was sent to me over email by a and then i realised in past also a lot of students have asked this question to me on email and comment section as well so i missed including it in the shoot of the content so i'm including it here because it's very important to clarify this doubt first before we move ahead in the detail content and the question is that doing a digital marketing course just as a course not going after the digital marketing job actually but just being a i.t student doing this digital marketing course just for the sake of it just to have it in your resume how it will impact or how it will help you in your it career so to this my answer is it will not help you in any way if you are not doing your job in digital marketing field the course that you did is not going to help you in any way in your it career it is as good as that you want to go from Delhi to Mumbai but you also gathered information about how to reach Gujarat from Delhi and then you expect that knowing that information about Gujarat will help you speedily your journey towards Mumbai it will not very clearly because those two are very different poll apart from each other so please avoid doing digital marketing course don't waste your money and time on it if you are not going to choose any profile which is related to digital marketing career so with that clear understanding let's move back to the video okay so to begin with at a very high level digital marketing refers to marketing delivered through digital channels those channels can be any your search engine marketing optimisation your email marketing your social media marketing and then you have your content marketing so now if you talk about job opportunity or getting job into digital marketing field getting a digital marketing course or certificate from anywhere no matter from where you get it in itself is not a guarantee of job.

so many students have this wrong assumption about hyped job profiles be data science data analyst or digital marketing they think if it is in trend and they do it they'll automatically get the job please understand guys the finder of getting a job remains the same you did your btech that's also a course that's also a certificate of four years that you spend in your college does it gives you a job automatically no it does not you have to be good at the skills to get a job so the funder remains the same to get a job in digital marketing field as well it does not change now if you talk about the number of opportunities for a digital marketing job in a company like a MNC normal it MNC then what do you think how many uh digital marketing experts one company can have one two three or maybe 10 or 20 if the company is really really big huge it has more than 20000 technical developers working for it or maybe in any other services so just 10 20 digital marketing experts would be enough because they are not developing anything they are creating brand awareness and doing the marketing of the company which is pretty doable with a team of 10 20 people then what do you think why the job of digital marketing is so height why it is so hyped if the number of opportunities is does not look as promising uh the job also is not guaranteed then why it is so high let's understand with the help of one example which all of us all Indians will relate to every one of us know about the job career of a ca people are obsessed with lot of students prepare and appear for ca exams in our country when you see the number of opportunities of a ca job in a MNC it's the same like how many case one company can have one two max 10 20 if the company is really really really really big then is it not a good career option it is definitely a good career option the number one reason is that they can earn really well and opportunities are huge how because they work with small businesses and they can work with lot of them paralleled they can have several clients in one go and the same goes with digital marketing field as well if you have done the course you have the certificate you have learned the skills really well go to that corner shop of your street may be a dweller in your street tell them that you have the skills and you can help them get their business online and you can get them see the results that they get from your marketing that you did on the various digital channels for them and like that maybe you can do that for free for one client to client your first few clients or you can charge some minimal fee for them and then start building portfolio your portfolio through them your success stories add that in your resume let people know that you are an expert once you start doing that you will see you can work with multiple clients and India has such a huge unorganised market we all know it at every nook and corner of our country there is some small business running and you can help them get online because nowadays everything is going online so that way it's a huge huge market for you to earn and succeed but for that you have to be really good at skills and you have to create opportunities for yourself if you're thinking that you get a digital marketing course done or the certificate that will land you in a job automatically in an mnc that is not going to happen please do not fool yourself even if somebody promises you that it all depends on your skill it is a great opportunity career but you have to create those opportunities for yourself okay so now moving to the salary part of it even if you do get a job after doing your digital marketing course or certificate if you get a job in a company the salary will be equal to the salary of any other fresher like 10000 to

20000 in between that average that you'll get if you do that course you'll earn like a lack per month

that's not going to happen slowly you can build up your portfolio you showcase the result to the company maybe by a third or fourth year you'll really scale up your earnings in this field but not at the beginning now answering the technical part of it whether it requires coding or not no it does not require coding it requires very basic html stuff that will be taught in every course that you do for digital marketing it does not require any high level of coding just the basic html and that's pretty doable it is taught in each and every course now answering the communication question for this job whether it requires a good communication or not whether it requires you to be really good at English language or not see as i said if you're working with small businesses no need of English no need of good communication you can communicate in whatever language they are comfortable with there what matters is results you have to show them the real results how you have helped them scale their revenue every month with the help of your advertising skills but if you get a job in a company then communication skill your English language skills becomes a must-have because you'll be working with lot of teams and most of the teams are global in an MNC and you will get inputs from various teams which they want you to include in your digital marketing agenda so you will have to interact with them on day-to-day basis if you are not good at English language then it's going to be difficult for you to understand them and then they can be a lot of miscommunication which can lead to bad results which will further impact your performance in the company so you want to check that out so guys the conclusion is getting a job after digital marketing certificate or course is as same as getting a job after any other course that you do or certificate that you do there's nothing special about digital marketing course when it comes to landing a job automatically yes it has huge opportunity because we have lot of unorganised uh business in India if you can help them scale up through your digital marketing skills nothing like it you can earn in lax as well so choose wisely choose basis your interest your skill not because everybody else is doing it so choose very consciously and with awareness with that guys we came to the end of this content hope you derived some value out of it and if you still have questions related to this subject please leave them in the comment section.

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